Privacy Policy

Information on data protection under the GDPR

We attach the greatest importance to protecting your data and safeguarding your privacy. Below we inform you about the collection and use of personal data when you use our website.

Anonymous data collection

You can visit our websites without providing personal information. In this context, we do not store any personal data. To improve our offering, we only evaluate statistical data that does not allow any conclusions to be drawn about your person.

Collection, processing and use of personal data

We collect personal data (individual details about personal or factual circumstances relating to a specific or identifiable natural person) only to the extent you provide it.

Your personal data is processed and used to fulfil and process your order and to handle your enquiries.

After complete contract processing, all personal data is initially stored taking into account tax and commercial retention periods and then deleted after the expiry of the period, unless you have consented to further processing and use.

Use of the email address for direct advertising

Unless you have objected, we use your email address, which we received in the context of the sale of a product or service, for the electronic transmission of advertising for our own products or services that are similar to those you have already purchased from us.

You may object to this use of your email address at any time by notifying us. You will find the contact details for exercising your objection in our legal notice. You may also use the link provided for this purpose in the advertising email. This will not incur any costs other than the transmission costs according to the basic rates.

Cookies

Our websites use so-called cookies in several places. Cookies are small text files that are stored on your computer by your browser. They serve to make our offering more user-friendly, effective and secure.

Furthermore, cookies enable our systems to recognise your browser and offer you services. Cookies do not contain personal data.

Disclosure of personal data

Your data will not be passed on to third parties without your express consent. The only exception is our service partners, whom we need to process the contractual relationship. In these cases, we strictly comply with the requirements of the Federal Data Protection Act. The scope of data transmission is limited to a minimum.

Use of the remarketing or “Similar audiences” function of Google Inc.

The provider uses the remarketing or “Similar audiences” function of Google Inc. (“Google”) on the website. Using this function, the provider can address visitors to the website in a targeted manner with advertising by displaying personalised, interest-based ads to visitors of the provider’s website when they visit other websites in the Google Display Network.

You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://www.google.com/settings/ads/plugin?hl=en

Alternatively, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at http://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.

Further information on Google Remarketing and Google’s privacy policy can be found at: http://www.google.com/privacy/ads/

Use of Facebook Remarketing

The provider uses the “Custom Audiences” remarketing function of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on the website. Using this function, the provider can address visitors to the website in a targeted manner with advertising by displaying personalised, interest-based Facebook ads to visitors of the website when they visit the Facebook social network.

Further information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook’s privacy policy at https://www.facebook.com/about/privacy/

If you do not want Facebook to immediately associate the collected information with your Facebook user account, you can deactivate the “Custom Audiences” remarketing function. To do so, you must be logged in to Facebook.

Use of Google AdWords conversion tracking

We use the online advertising programme “Google AdWords” and, within Google AdWords, conversion tracking. Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

If you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain personal data and therefore do not serve personal identification.

If you do not wish to participate in tracking, you can object to this use by preventing the installation of cookies through an appropriate setting of your browser software (deactivation option). You will then not be included in the conversion tracking statistics.

Further information and Google’s privacy policy can be found at: http://www.google.de/policies/privacy/

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and enable an analysis of your use of the website.

If IP anonymisation is activated on this website, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand.

You can prevent the storage of cookies by an appropriate setting of your browser software. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en

Use of Facebook plug-ins

Plug-ins of the social network facebook.com, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”), are used on these websites.

If you visit pages of our web presence that are equipped with such a plug-in, a connection to the Facebook servers is established and the plug-in is displayed on the website by communicating with your browser. This transmits to the Facebook server which of our websites you have visited.

Further information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook’s privacy policy: https://www.facebook.com/policy.php

Information, rectification, blocking and deletion of data

You have the right at any time to free information about your stored data as well as the right to rectification, deletion or blocking. You may assert these data subject rights under the GDPR at any time. Contact us if you wish. You will find the contact details in our legal notice.

Information on data protection when using messengers

Insofar as we process your data in the context of the service, we, SEO-DAY GmbH, Limburger Straße 39, 50672 Cologne, fabian.rossbacher[AT]seo-day.de, are responsible.

We process your profile data provided to us via the messenger (e.g. profile name, phone number, status), your data on the end devices you use (e.g. device ID/mobile device token, messenger ID, browser used, operating system used) and your communicated data, in particular from conversations, to provide the service or to answer your enquiries, also with the help of our commissioned service providers.

The legal basis for processing is your consent (Art. 6(1)(a) GDPR), which you may revoke at any time with effect for the future. To do so, simply send us a short message via WhatsApp with “STOP” (without quotation marks).

You have the rights of access (Art. 15 GDPR), rectification (Art. 16 GDPR), erasure (Art. 17 GDPR), restriction (Art. 18 GDPR), data portability (Art. 20 GDPR) and objection (Art. 21 GDPR). To exercise these, it is easiest to contact our data protection officer at datenschutz[AT]seo-day.de. You also have the right to lodge a complaint with a competent data protection supervisory authority (Art. 77 GDPR, Section 19 BDSG).